Midland Athletic Company
Midland Athletic Company on N Midkiff Rd in Midland offers shoe fitting and group runs and carries Hoka, On Running, Brooks, Saucony, Lululemon, and R.A.D.
Midland Athletic Company's Midland store sits at 3326 N Midkiff Rd, in the heart of the Permian Basin, where flat terrain, dry air, and wide temperature swings define running in West Texas. The company also runs a store in Odessa, a short drive west on TX-191.
The store offers shoe fitting and group runs. Its website lists the 432 Run Crew, which meets at Tall City Brewing every Thursday at 6:30 PM. Brands carried include Hoka, On Running, Brooks, Saucony, Lululemon, and R.A.D, so a runner can get fitted and compare several brands in one visit rather than driving across the Basin to do it.
Hours are Monday through Friday 10 AM to 6 PM and Saturday 10 AM to 5 PM. Phone: (432) 269-0526. Website: theathleticcompany.com. The company posts on Instagram and Facebook.
Services
- shoe fitting
- group runs
Brands carried
- Hoka
- On Running
- Brooks
- Saucony
- Lululemon
- R.A.D
Details on this page were checked against theathleticcompany.com on Sep 16, 2026. Fields we couldn't confirm from the official site are left blank rather than guessed. Spot an error? Tell us.